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summer Supercharged
Role: Senior Integrated Producer
Client: Ford
Company: Wieden + Kennedy
Location: Austin (TX), Los Angeles (CA), Jackson Hole (WY)
Timeline: June 2022 - September 2022
Deliverables:
Managed an internal agency team, client, and third-party event partners for three pop-up events across the United States, developing and executing production packages for each.
Developed and executed a production package that included location requirements, event run of show, spatial design, influencer plan, signage, vehicle procurement, A/V, and F&B.
Outlined a video shot list for the event recap, social media, and BTS footage.
Established legal terms and strategy for the event giveaway, video licensing, and music licensing.