kINETICA

Role: Senior Experiential Producer

Partnership: Formula 1

Company: Crypto.com

Location: Miami, Florida

Timeline: March 2022 - May 2022

Deliverables: Managed & oversaw the production and design-build of Crpyto.com’s NFT Gallery, which included: the real-time generative NFT pipeline of F1 race, commemorative NFT design and development, backend web system for competition and app sign-up, event signage, social campaign, photobooth, and overall event management.

Project page: Kinetica - Crypto . Com

Selected press: SportsBusiness, AdWeek, YahooFinance, ESPN, The Ringer