50 years of hip hop - uhhm inaugural gala
Role: Executive Producer - Experiential
Client: The Universal Hip Hop Museum (UHHM)
Location: Cipriani 25 Broadway, NYC, New York
Timeline: May 2023 - August 2023
Project Responsibilities:
Creative Vision: Worked with various departments (Philanthropy, Innovation, Marketing, Content, Curation, & Executive team) on developing and refining the creative vision, spatial layout, brand presence, and fundraising goals for the event to ensure alignment with the objectives and theme.
Project Management: Conducted coordination calls with the UHHM team on a regular basis to ensure continuous alignment and updates on event production, programming, and creative development. Developed a detailed run of show encompassing both content elements and gala proceedings to ensure a structured and engaging event.
Technology Management & Preparation: Collaborated closely with the 25 Broadway team to address content-related matters, ensuring a seamless integration of content into the event, which included coordinating projection mapping resolutions for content development and scheduling pre-visualizations of content on 360 immersive walls.
Asset Delivery: Oversaw the smooth delivery of multimedia assets (video, sound, graphic) required for the event, as well as decor, hip hop artifacts, scenic pieces, talent riders, and music.
Onsite Execution: Managed and supervised rehearsals and load-in activities to guarantee that all technical and content-related aspects were in order. Provided on-the-ground support for managing audio/visual setups, ensuring technical readiness, and executing content cues seamlessly on the day of the event. As well as, wrangled and acted as a point of contact for talent and performers (De La Soul, Wei Ani, Ari Melber, Yolanda Whitaker, DJ Red Alert, Talib Kweli, D-Nice) regarding the run of show and beats of the event.
Project page: UHHM Gala 2023
Selected press: Essence, Yahoo News